Charlotte Hornets in Uptown Charlotte
Overview The Charlotte Hornets needed more than one temporary space while the final phase of the Re!magine Spectrum Center renovation was underway in Uptown Charlotte. A preview center in Fifth Third Center had to help fans and partners picture what was coming, while a temporary Hornets Fan Shop in Founders Hall had to keep retail active and easy to find during the arena work. Heritage supported both environments with printed graphics and displays that turned renderings, logos, and retail touchpoints into a connected experience. The finished work brought together freestanding SEG fabric backdrops, brushed-metal-look dimensional letters, acrylic renderings, floor graphics, window graphics, and installation support so each space felt intentional from the first glance. Project Goals + Background Spectrum Center is home to the Charlotte Hornets in the heart of Uptown Charlotte, and ...