Why Is It Called a Step and Repeat Banner?

Step and repeat banners are an extremely popular type of event signage because they are easy to assemble, highly customizable, and perfect for photos at any special event. But how did they get their name?

The origin of the term “step and repeat” has two sources. The first is that Hollywood stars would step up to have their photos taken, then would step down and the next star would repeat the same action to have their photo taken. The second origin for “step and repeat” comes from the graphic design industry to describe a graphical element that repeats across a particular printed item. The repeated logos or imagery would be used to create copies printed across a large sheet, cut, and bound into printed banners, backdrops, or other custom event displays.

The Origin of Step and Repeat Backdrops

Step and repeat backdrops themselves have been in use for decades. Their primary usage has been to promote the sponsors of events, but they are also popular when used as red carpet backdrops for event photos, which usually last longer than the backdrops themselves and ensure brand longevity. Over time, step and repeat banners became essential event displays because of their branding power and the high level of engagement they get with attendees. Step and repeat banners are powerful opportunities for companies and event sponsors to display their logos prominently and memorably.

Assembling a Step and Repeat Banner

How Are Step and Repeat Banners Made and Assembled?

Step and repeat banners are made by printing an approved pattern onto either vinyl or fabric before then being stitched or bound. The finished step and repeat banner can be rolled if made of vinyl or folded in a bag if made of fabric. The backdrop will have a top and bottom pole pocket. The horizontal bars of the banner stand can slide through the pole pockets and attach to the banner stand’s vertical bars. Extend and tighten the telescoping bars and the backdrop is ready for use!

What’s the Difference Between a Step and Repeat and a Hop-Up Display?

Hop-up displays are engineered to be assembled and disassembled quickly and reused many times. Hop-up displays come in a plastic or canvas case with wheels, allowing them to be assembled by removing the hop-up from the case and set face up on the floor. The opposing corners can be pulled apart until the fabric is stretched tightly. Compressing the corners together is all it takes to reduce the hop-up back to its compact size.

Hop-ups are similar to step-and-repeat banners in terms of their function, but hop-ups are more expensive because they are intended to last longer than step-and-repeat typically do and they’re even easier to set up and take down. Depending on how much you intend to reuse your hop-up display or step and repeat banners as well as your budget, both types of event backdrops can be used to add immense branding value to your event.

Heritage Signs & Displays Prints and Binds Award-Winning Step and Repeat Backdrops in Charlotte, NC

Heritage Signs & Displays is a leading printer and installer of step and repeat banners in Charlotte, NC. We have won hundreds of industry awards for the original signs and banners we have produced and have earned hundreds of 5-star reviews from our satisfied clients.

If you wish to create new step and repeat banners in time for your next convention, trade show, or other special event, contact Heritage Signs & Displays today. Our custom sign professionals have decades of experience creating banners with stands for companies from Charlotte, NC to Washington, DC that are made to impress and captivate. Call us at (704) 551-0700 or Get a Quote for free using our convenient online form. We look forward to hearing from you!

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Original Source: https://heritageprintingcharlotte.com/blog/why-is-it-called-a-step-and-repeat/

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Joe Gass

Heritage Signs & Displays

A Veteran-Owned Company That Seeks To Honor God By Serving Others

2739 Interstate Street, Charlotte NC 28208 (704) 551-0700

Heritage Signs & Displays